One of several case studies in brand name development, the entire article is very interesting -- especially if you're trying to come up with a name for a new venture -- or child, I suppose!!
June 18, 2013
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May 22, 2013
R. Kennedy Roecker Studio: Enfluence Group turns 5 June 2013 and Here's One o...: http://www.zazzle.com/bedifferently-235833102426703294
May 21, 2013
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May 17, 2013
At Today's Television "Up-Fronts" (networks unveiling their returning and new shows to critics, advertisers, etc), USA Network announced "Modern Family" in syndication will start airing on the cabler in September. Since cable has much more creative license than "mainstream" networks as far as what they can do and say there tends to be more crass language and even nudity on cable. Co-creator of Modern Family Steve Levitan (and one of my heros) shot a short film spotlighting what some of the revamped changes would be to make the show cable ready (warning...not for small children or for open office doors!)
May 14, 2013
Angelina Jolie Tells NY Times About Double Mastectomy Preventative Surgery She Had Earlier This Year
Brava, to you, Ms. Jolie. Courageous. The real deal. Just this article will probably save hundreds if not thousands of lives across the globe...